About me

I believe in challenging habitual patterns of thinking. To create content (words, images, video) to move, inform, entertain, and change. The end product is called storytelling, marketing, journalism, and communication.

My base in journalism influences the way I work. I immerse myself, clarify, think about different angles, and keep it short. I listen and challenge. Both you and myself. I like to question and be questioned because it’s only together we can create something unique.

Even more about me

For more than ten years I lived in Amsterdam and my working languages are Swedish, English and Dutch. Now half of my family is Dutch and that means I have one foot in Sweden and the other in the Netherlands – and work globally. I’m curious about people’s situations, experiences, stories, and struggles and it shines through in my content creation and how I collaborate. The same curiosity has led me to assignments working for multinationals, NGO’s and start-ups. My mindset is strategic and long-term and execution is swift and efficient.

What’s your goal? I’ll help you achieve it.